Comments on: Teach, Learn and Lead as a Marketer http://funmarketer.com/teach-learn-and-lead-as-a-marketer/23-2009/ Marketing Tips and Branding Your Business Wed, 21 Oct 2009 12:52:52 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Gary http://funmarketer.com/teach-learn-and-lead-as-a-marketer/23-2009/comment-page-1/#comment-29 Gary Sat, 24 Jan 2009 13:27:13 +0000 http://marketinghawks.com/blog/?p=40#comment-29 Just a note on, ...creating a brand for employees to carry... This is great advice, but make sure to hire employees that are willing/able to represent/supprot your brand. For example, we just moved to a new area and decided to go out for dinner. When we walked into the little Italian restaurant the sixteen year old hostess could hardly say, "hi". Then when we asked to look at a menu it was only with great effort that she handed us one so we could see the specials. Guess I'm getting old, because we left and went somewhere else. Unfortunately, for the owner, he could do everything right to get people in the door --and perhaps he has created a strong brand ...but a bad first impression is really hard to overcome. Just a note on, …creating a brand for employees to carry… This is great advice, but make sure to hire employees that are willing/able to represent/supprot your brand. For example, we just moved to a new area and decided to go out for dinner. When we walked into the little Italian restaurant the sixteen year old hostess could hardly say, “hi”. Then when we asked to look at a menu it was only with great effort that she handed us one so we could see the specials.

Guess I’m getting old, because we left and went somewhere else. Unfortunately, for the owner, he could do everything right to get people in the door –and perhaps he has created a strong brand …but a bad first impression is really hard to overcome.

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