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	<title>Comments on: How to Leverage The Market Leader&#8217;s Ad Campaign</title>
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	<link>http://funmarketer.com/how-to-leverage-the-market-leaders-ad-campaign/26-2008/</link>
	<description>Marketing Tips and Branding Your Business</description>
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		<title>By: Fun Marketer</title>
		<link>http://funmarketer.com/how-to-leverage-the-market-leaders-ad-campaign/26-2008/comment-page-1/#comment-14</link>
		<dc:creator>Fun Marketer</dc:creator>
		<pubDate>Thu, 10 Jul 2008 13:27:32 +0000</pubDate>
		<guid isPermaLink="false">http://marketinghawks.com/blog/?p=21#comment-14</guid>
		<description>[...] last FunMarketer post mentioned value and trust and their importance in your marketing. Let&#8217;s look at three quick ways you can incorporate [...]</description>
		<content:encoded><![CDATA[<p>[...] last FunMarketer post mentioned value and trust and their importance in your marketing. Let&#8217;s look at three quick ways you can incorporate [...]</p>
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		<title>By: Gary</title>
		<link>http://funmarketer.com/how-to-leverage-the-market-leaders-ad-campaign/26-2008/comment-page-1/#comment-13</link>
		<dc:creator>Gary</dc:creator>
		<pubDate>Fri, 27 Jun 2008 12:56:53 +0000</pubDate>
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		<description>Craig, your tip of the week is very good. &quot;...focus on value and trust...&quot;.

In regard to building &quot;trust&quot;, a few things people can do on a landing page or website is: add a photo of themselves or the store; provide a phone number (800 number if applicable); add an address; join the BBB (online line program); join the local chamber of commerce; add a testimonial; have a professionally designed website.

Also, another way to develop trust is by having a email newsletter. Some people will subscribe to a newsletter &quot;as first step&quot; toward building a business relationship; especially when it is a &quot;higher priced&quot; service or product.

As always Criag, your post are a great resource.</description>
		<content:encoded><![CDATA[<p>Craig, your tip of the week is very good. &#8220;&#8230;focus on value and trust&#8230;&#8221;.</p>
<p>In regard to building &#8220;trust&#8221;, a few things people can do on a landing page or website is: add a photo of themselves or the store; provide a phone number (800 number if applicable); add an address; join the BBB (online line program); join the local chamber of commerce; add a testimonial; have a professionally designed website.</p>
<p>Also, another way to develop trust is by having a email newsletter. Some people will subscribe to a newsletter &#8220;as first step&#8221; toward building a business relationship; especially when it is a &#8220;higher priced&#8221; service or product.</p>
<p>As always Criag, your post are a great resource.</p>
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