In an previous Funmarketer post I wrote on how to use three of Maslow’s Hierarchy of Needs to launch a bank’s marketing campaign. In that example, the bank targeted parents with children. The goal of the campaign was to build savings accounts, for which I used three needs:

1. Safety Needs (concern for child’s future money well-being)
2. Love – (parent loves the child, wants to ensure child’s future)
3. Esteem – (inner-directed esteem, not “pat-on-the-back’ esteem)

How To Write A Headline

As a small business, don’t worry about writing the ad that will sound the cutest or grab an award. Instead, write an ad that stops the prospect long enough to cause them to take an action. Read the rest…