As discussed in our last post, Maslow’s Hierarchy of Needs is one tool you can use in your marketing toolkit as you develop advertising campaigns. This post discusses how to promote your business using the Hierarchy of Needs. Specifically, I will create one specific hypothetical advertising campaign for a financial institution; in this case, a bank.

Example Of An Advertising Campaign

As I mentioned above, in this hypothetical example our client is a bank. On the surface a bank offers services such as: checking accounts, loans, safety deposit boxes, brokerage accounts …and a whole host of other services. However, in this advertising campaign exercise I want to focus on using Maslow’s Hierarchy of Needs to develop a marketing campaign that is designed to attract new customers looking to open a saving account. Read the rest…